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How one article can be marketed on three social media platforms with completely different audiences. Although I am technically a millennial and I grew up with social media, I still find myself not knowing the basics of TikTok or Threads. Social media is rapidly changing and it’s a struggle to keep up with the newest…
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This past July, members of the SAG-AFTRA union for actors and media professionals joined the Writers Guild of America in going on strike for higher wages and fairer contracts. This was the first time since 1960 when both unions banded together and went on strike simultaneously. The headlines in the news about both unions urged…
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“You are writing for yourself.” (Zinsser 2016, p. 24) When I read this quote, I questioned if this statement was really true. I am not a writer by trade. The only kind of writing I do is for my job and its purpose is to communicate with my colleagues. For example, I work at an…
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After stuffing five days of clothes into my small carry-on, finishing a detailed out-of-office document for my co-workers, and submitting my final paper for my last class, I was finally able to escape to Bermuda on a cruise. I knew I would have no cellphone reception and was eager to dive into an 818-page book…
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Becca Gottlieb Creative 