Case Study: TodayTix Group

Location: New York City

Goal: Using a custom CMS content platform, I was responsible for creating content, headlines, and product lists for TodayTix Group’s websites and app. The content rotated daily depending on the promotions, media sales, and product performance.

Outcome: I worked with the media team on media sales to feature specific product takeovers with static and animated banners. I created curated product lists for multiple audiences using website traffic data and performance statistics. I also worked with the creative team on creating promotional banners for monthly promotions by briefing the creative team and overseeing them from start to finish such as the Cyber Monday Sale or holiday promitions. I was responsible for content on http://www.todaytix.com, http://www.newyorktheatreguide.com, and created multiple white label websites featured on broadway.com, didtheylikeit.com, and timeout.com.