Case Study: The Wonder Inc Website
Location: New York City
Goal: I worked with a team of graphic designers and copywriters to build the website for The Wonder Inc. This was an educational website to advertise the membership club for families and display content, pricing, and membership information. The brand had a very specific style, colors, copy, and UX design. I had to make sure the content was family-friendly but also hip, trendy, and relatable in today’s culture. It was challenging to create clear and easy-to-use scheduling pages that would also create an organized database for the internal team.
Outcome: Using Wix, I worked very closely with the graphic designer to design small details such as superheroes and unicorns to create the essence of the members club. I also worked with the copywriters and oversaw the copy from start to finish in order to create copy that was clear, trendy, and relatable to all members of the community.
The Wonder Inc Homepage
The Wonder is a members club for families that features a space where families can play, work, take classes, and connect with their community. During the pandemic, I worked with this company to pivot their in-person classes and content to an online virtual platform. I also worked closely with the social teams on making sure all social posts were aligned with the same brand voice as the website.
It was challenging to create new content, posts, and videos in a short period of time as their summer classes began shortly after the shutdown. However, we were successful in creating ongoing content and maintaining a large client base during the pandemic.
Email Marketing and CRM
I worked with a Wix business account to develop email marketing campaigns and grow CRM lists. I worked with the copywriters to make sure all copy was consistent with the brand as well as the images and typefaces.
I was challenged to collect data from event interests and use Wix to help create internal databases to keep track of multiple event calendars. I also worked with the product manager to improve SEO ranking and increase awareness and grow the targeted CRM lists.
Becca Gottlieb Creative 