Case Study: RPM Agency Websites
Location: New York City
Goal: As an account executive at RPM agency, I was challenged to manage and create multiple Broadway show websites.
Outcome: I worked with the web developers, copywriters, and creative directors in creating the design for each show’s websites from start to finish. I briefed the original website design to the creative team to executed the client’s visions and specific requests for their website. I oversaw edits, design updates, and content creation for each site. I also worked with the data team in communicating website traffic data and making creative and content decisions based on the website traffic data and the show’s growth.
Sweeney Todd Website
I managed the content and creation of the official Broadway website for the Tony Award winning musical, Sweeney Todd. I worked with the general management team, the press team, and the producers on the design, user experience, and content. I worked with RPM’s in-house creative directors, art directors, web developers, and designers on completing this website from start to finish.
It was challenging to implement new cast changes when the show re-opened with a new cast that involved a new creative key art shoot and a website refresh. However, we were able to work with the creative directors and photographers to create a new photoshoot with the new cast to display on the website.
How to Dance in Ohio Website
I worked with the producers, general managers, ticketing teams on creating this website for the new Broadway musical, How to Dance in Ohio from start to finish. I worked with the creative designers on creating art in the show’s brand voice on the website. They wanted to communicate the messaging that the show was groundbreaking in creating one of the first spaces on Broadway for autistic cast members and creative teams.
I worked with developers in creating accessibility widgets and added elements to increase accessibility so all audiences could access the webpage content and purchase tickets easily.
Website Traffic Data Outcomes
I worked with the data and analytics team during the run of Sweeney Todd on reviewing the website traffic and making content changes based on the data. After closing in May 2024, the website had over 4 million sessions, and drove $23 million in ticketing revenue.
Becca Gottlieb Creative 