TodayTix Group Websites
Using a custom CMS content platform, I created content, headlines, and product lists for TodayTix Group’s websites and app. The content needed to rotate daily depending on the promotions, media sales, and product performance.
RPM Websites
As an account executive at RPM agency, I managed multiple Broadway show websites. I worked with the web developers, copywriters, and creative director in creating the design for each show’s websites. I briefed the original website design to the creative team to execute the client’s visions and specific requests for their website. I oversaw edits, design updates, and content creation for each site.
The Wonder Inc Website
I worked with a team of graphic designers and copywriters to build the website for The Wonder Inc. This was an educational website to advertise the membership club for families and display content, pricing, and membership information. The brand had a very specific style, colors, copy, and UX design. I had to make sure the content was family-friendly but also hip, trendy, and relatable in today’s culture. It was challenging to create clear and easy-to-use scheduling pages that would also create an organized database for the internal team.
Writing Samples
As Merchandising Manager at TodayTix Group, I had to write and build daily email marketing emails. I reviewed shows and created marketing copy for emails, branded push notifications, digital banners, and in-app messages. I learned basic HTML skills using the program, Iterable to create images, buttons, headlines, and copy in branded emails. I also worked on my copywriting skills by learning to create succinct marketing copy in the TodayTix brand voice.
Media Campaigns
At TodayTix Group and RPM Agency, I was responsible for creating many pitch decks to feature media plans, new creative, and new product development for clients. I used FIGMA and Keynote to create customized pitch decks to present at client-facing marketing meetings.
Becca Gottlieb Creative 